Which means, too many young females might be learning about love, life, and sexuality through the lens of the articles you saw above. This is particularly true when up to 70% of Snapchat’s users are female. Your elementary and middle school children just aren’t ready for what the app shows them. Are these articles you would feel comfortable reading at work? In front of your co-workers? What is Snapchat Discover? We believe it’s something that young eyes should not see.Īt Protect Young Eyes, we believe that both Snapchat and its arch rival Instagram should have a minimum age of 15 attached to them. “NSFW” is what people use to label pornographic images and erotic content so that people don’t get in trouble at work, “Not Safe for Work.” Please go back and read each and every one of the screenshots above. But, the content in the Discover section seems to beg a stronger, stricter position. Our experience in elementary school classrooms tells us that kids ages 9-11 are using it.
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We decided to click through the Discover section for five days and take screenshots of content that parents might not know is there for their kids to find. From there, users are treated to an array of articles and engaging, looping, Vine-like video advertisements from places like ESPN, Cosmo, Buzzfeed, E!, MTV, Mashable, The Bleacher Report, CNN, and others (they change daily).
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One way that Snapchat allows marketers to engage its users is through the Discover section of the app, which can be found by clicking the three dots in the lower right corner of the opening screen. One might even go as far to say that Snapchat is in the addiction business, because they profit through extended use (example: the Snapstreak basically preys on neurology tied to anxiety that compels kids to keep their streak going by using Snapchat daily). Since the app is free, Snapchat makes money through use – the more the kids “play,” the more the marketers pay. It’s important for kids and parents to understand that Snapchat exists for one reason – to make money. We constantly test products to make sure we only recommend solutions that we trust with our own families. *Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. This is natural – the digital age just tends to push more and more on younger kids because they are drawn to whatever is trending. That last statement is important, because it points to a huge gap between how kids are using the app and what parents know about how kids use the app.Īnd, because Snapchat is popular, younger and younger kids will tend use it. Although Instagram continues to shamelessly copy Snapchat, 32% of all teens in US at the age 13 to 17 years old use Snapchat, and many claim they prefer the app because their parents don’t use it. With Stories, Snapchat Discover, live video, Spectacles, and other innovative features, Snapchat is still the top social media platform for teens and young adults. Snapchat is the King of Social Media…for now